Grupo Alta
Simpar | Automob
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With more than 58 years of experience in the sector, Grupo Alta has become one of the main dealership networks of Volkswagen brand light vehicles in the city of São Paulo
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In 2023, it opened its first GWM brand store, after appointment in 2022
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Result of a corporate reorganization of the JSL Group, Simpar is a holding company that controls a group of seven independent companies with more than 32 thousand employees
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Automob is Simpar's subsidiary in the light automobile segment, the result of the union of the Original, UAB, Sagamar, Autostar, Green and Quality networks. Represents more than 26 brands of light vehicles, 4 brands of motorcycles and also automotive armor services
Transaction rationale
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Expands Automob's presence in the light vehicle dealership segment with the addition of six stores in São Paulo: Saúde, Ipiranga, Santana, Morumbi and Moema/Ibirapuera
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Together with the existing stores, there will be a total of 18 Volkswagen stores and 5 GWM stores in the Automob portfolio
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Strengthens Automob's commercial alliance with Volkswagen and GWM
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Automobo maintains the independence of Alta Group management and benefits from the extensive experience of the professionals who become part of the group
Transaction Highlights
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The Transaction adds R$589 million to Automob's Gross Revenue, reaching the mark of R$7.4 billion (based on the annualized second quarter of 2023)
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Automob reaches 97 stores with the transaction, located in 18 cities and a mix of 26 brands