Grupo Green
Simpar | Automob
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Grupo Green operates in the commercialization of new and used light vehicles, after sales, consortium and insurance.
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With more than 64 years of experience in the sector, Grupo Green is one of the main commercialization networks for light vehicles of the Volkswagen, Peugeot and Citröen brands in the city of São Paulo.
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Result of a corporate reorganization of the JSL Group, Simpar is a holding company that controls a group of seven independent companies with more than 32 thousand employees
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Automob is the subsidiary of Simpar in the light automobiles segment, the result of the union of the Original, UAB, Sagamar and Autostar networks. Represents over 20 light vehicle brands, 4 motorcycle brands and also automotive armoring services
Transaction rationale
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Maintaining the independence of the Green Group stores
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Expands the mix of products and services by Simpar and also increases the capillarity of its store network
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Cross-selling and Synergies for Simpar, Madre Corretora (insurance sales) and Banco BBC
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Gain of scale, with a volume of 31 thousand vehicles sold in 2021 in the combined company (Grupo Green + Automob)
Transaction Highlights
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The acquisition of the Green Group strengthens Automob's positioning in the light vehicle segment in the city of São Paulo, through the addition of 9 stores to the Automob portfolio, 4 of which belong to Volkswagen, 3 to Peugeot and 2 to Citröen.