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TRANSACTIONS
Selected Transaction Advisory Track Record
BRF acquired Hercosul.
August 2021
CRG acted as exclusive financial advisor to BRF
About the Company
- With 20 years in the pet food market, Grupo Hercosul operates in the development, production, and distribution of dry and wet food for dogs and cats.
- It owns traditional brands such as Biofresh, Three Dogs, Three Cats, Primocão, Primogato, Apolo, and Átila.
About the Buyer
- With more than 80 years of history, BRF is one of the largest food companies in the world.
- Its brand portfolio includes traditional and widely recognized names in Brazil and abroad, such as Sadia, Perdigão, Qualy, Chester, Perdix, and Paty.
- The company operates across meat business segments, including poultry and pork, meat-based processed foods, pizzas, pasta, and frozen vegetables.
Transaction Rationale
- In line with its “Vision 2030” plan, the transaction strengthens BRF’s business generation and diversification with the objective of meeting growing consumer demand in this sector, representing an effective step toward becoming one of the largest and most relevant players in the Brazilian pet food market.
Transaction Highlights
- With the transaction, BRF Pet now has a presence across all pet food segments for dogs and cats, combining the Balance and Güd brands with Hercosul’s traditional product lines.
- Strengthens BRF Pet’s position in the specialized distribution channel.
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