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TRANSACTIONS
Selected Transaction Advisory Track Record
BRF acquired Mogiana Alimentos.
September 2021
CRG acted as exclusive financial advisor to BRF
About the Company
- With 46 years in the market, Mogiana Alimentos is a company specialized in pet nutrition products for dogs and cats, with solid standards of quality, governance, and food safety.
- Headquartered in Campinas and São Paulo, the company has a strong presence in Brazil’s Southeast region and also exports products to countries in the Caribbean, Europe, and South America.
About the Buyer
- With more than 80 years of history, BRF is one of the largest food companies in the world.
- Its brand portfolio includes traditional and widely recognized names in Brazil and abroad, such as Sadia, Perdigão, Qualy, Chester, Perdix, and Paty.
- The company operates across meat business segments, including poultry and pork, meat-based processed foods, pizzas, pasta, and frozen vegetables.
Transaction Rationale
- In line with its “Vision 2030” plan, the transaction strengthens BRF’s business generation and diversification with the objective of meeting growing consumer demand in this sector, representing an effective step toward becoming one of the largest and most relevant players in the Brazilian pet food market.
Transaction Highlights
- Second acquisition by BRF in the pet food sector.
- BRF Pet will become one of the largest players in the pet food segment, with an approximate 10% market share.
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